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Optimizing Response Rates

Improve response rates for your email sequences. Actionable advice below.

1. Target your search

The only recommendation in this section that isn’t about the actual outreach — but likely the most important factor: targeting the right talent profile. The closer a profile matches your job requirements, the more likely they are to view your message as relevant — and respond.

See section on how to adjust your search filters.

2. Increase the number of steps

With a multi-step sequence, you will boost reply rates significantly compared to a single-step outreach. We recommend a minimum of 3 steps in your sequence, with the best performing sequences typically including 4 steps.

See here for instructions on how to use our multi-step outreach templates.

3. Send to personal email inboxes (vs. professional)

When adding a profile to an email sequence, we recommend using the profile’s personal email address (instead of their professional email address) to boost response rates by over 40%. We’ve found that personal emails typically minimize bounce rates.

Option 1

Option 2

Select either Option 1 or Option 2 to maximize responses and minimize bounces.

4. Include an email signature

A professional email signature reinforces your credibility and provides essential context to your recipients. By including your name, role, and company in every message, you're reminding candidates that your outreach is legitimate and relevant.

See here on how to include an email signature in your sequences.

5. Format your emails with bold text (and emojis 🧃)

Use bold text and emojis to help your emails stand out in crowded inboxes. You can also experiment with emojis in your subject line, depending on your style.

6. Personalize your template with AI commands

Personalized AI commands let you tailor messages to each recipient at scale, giving your outreach a personal touch and significantly increasing the likelihood of a reply.

See instructions on how to use smart AI personalization commands.

7. Add LinkedIn steps to the outreach sequence

Complement your email sequence by incorporating LinkedIn steps, adding a multi-channel touchpoint that increases the likelihood of the candidate viewing your message.

See here on how to set up LinkedIn outreach within Juicebox.

8. Sending emails “on behalf of” (SOBO)

Increase open and reply rates by sending emails on behalf of the hiring manager, founder or another recruiter. Having outreach come from different team members (like a hiring manager or founder) makes your messages feel more personal and relevant — leading to better engagement.

See here for the “send on behalf of” feature.

A summary to optimize your email sequences:

Increase the specificity of your filters

Increase the number of steps in your sequence

Send to personal inbox(es)

Include a signature

Use bold text and emojis

Personalize your emails with AI

Use LinkedIn outreach in your sequence

Send on behalf of someone

For addressing issues like bounce rates, please visit our help center.

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Optimizing Response Rates
1. Target your search
2. Increase the number of steps
3. Send to personal email inboxes (vs. professional)
4. Include an email signature
5. Format your emails with bold text (and emojis 🧃)
6. Personalize your template with AI commands
7. Add LinkedIn steps to the outreach sequence
8. Sending emails “on behalf of” (SOBO)
A summary to optimize your email sequences: