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Sequences

A step-by-step guide to set up email sequences, reach out to top candidates, and track your success.

Introduction

On Juicebox, you can send outreach emails via your connected email address (Gmail or Outlook) or LinkedIn Steps. This guide will walk you through connecting your email address, setting up sequences, and adding candidates into your sequences.

Sequences Overview

Select the Sequences tab on the left-hand menu. You will be able to access an overview of your email sequences, or create your first sequence.

Creating a Sequence

When you create a sequence, you can choose between three templates, or create your own sequence from scratch.

Regardless of whether you choose a template or not, you will still be able to edit your email afterwards.

Configure your Sequence

Next, select “Edit Sequence Steps” to start configuring your sequence. You can also duplicate and archive sequences.

After selecting “Edit Sequence”, you will enter the sequence editor.

Configure the first step in your sequence along the following parameters:

Sending time: you can select between immediate sending, delaying by a certain amount of time, or sending on a specific time.

Immediate Sending: the email will be sent immediately.
On the next Business Day: for example, the next business day at 2pm.
After [Duration]: for example, after 2 days at 4pm Pacific Time.

Sender & Subject: choose your sender, cc, bcc, and subject line.

Senders: can be yourself, or any other registered user.
Subject: can include variables, e.g .”First Name” of recipient.

Add Variables and AI Smart Commands

Variables: First Name, Current Company, etc.
AI Smart Commands: “Add one sentence on the candidates’ relevant work experience”
For more details, please see the “Email Personalization” section below.

Email Text: Customize your template. Use variables and AI!
Unsubscribe and Email Signature: adjust to your preferences.

Unsubscribe: will add a grey “Unsubscribe” link to the bottom of your email text, allowing the recipient to opt-out of future emails.
Email Signature: adds the senders’ email signature to all emails in the sequence. To include your email signature, please follow the steps linked here.

Now that you have created your campaign template, you can preview your message on the right-hand side.

Email Preview: see what your email will look like in the recipients’ inbox.

Select User: you can choose among recently shortlisted profiles to preview what the email will look like.
Test AI Command: click this option to preview the AI-personalization for your selected example profile

Test Email: send a preview of the email to yourself or a colleague.

Email Personalization

You can add two types of customizations into emails:

Variables: best for standardized fields, such as “First Name” or “Current Company”. Can be added to subject lines and to email body text.
AI Smart Commands: the AI will write a custom personalization for each profile. For example, you can ask the AI for a “summary of the candidate’s relevant skills.”

With AI Smart commands, you can choose between pre-set examples, focused on Work Experience or Skills, or write your own. When writing your own AI command, consider the following: topic, sentence length, applicability across your candidate pool.

LinkedIn Steps

You can use the dropdown to switch a step to be a LinkedIn Message or Connection Request instead. LinkedIn steps are treated as tasks, meaning you will receive a notification and have to complete the task on LinkedIn manually. Your tasks are also tracked in the Projects page.

There are two types of LinkedIn Steps in Juicebox:

Connection Request
LinkedIn Message (or InMail)

Connection requests include only a sender selector. Note that sending a different sender, the task will be assigned to them instead. They must also be a Juicebox user. You can combine different senders of LinkedIn steps with Email (see multi-step sequences below).

LinkedIn Messages include both a subject line and body, similar to emails.

Once a task has been triggered, it will appear in the Tasks menu on the Projects page. You can see more details by selecting “view all”.

In the case of LinkedIn Messages, the task menu will show options to copy the LinkedIn message and subject line. For Connection requests, it will just open the LinkedIn profile. After completing the task, you can mark the step as Done, or Skip it. Note that when a LinkedIn step is pending, the sequence will pause until it is completed (by marking it “Done”).

Multi-Step Sequences

Juicebox allows for multi-step sequences to optimize your response rates. You may want to share additional context about your company, or check-in with a candidate on whether they are interested in your role. Multi-step sequences can include both email and LinkedIn steps.

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Sequences End after Candidate Response When a candidate responds, the sequence will automatically end.

To add a step to your sequence, scroll to the bottom of your first step and select “Add Step.”

This will open up a new email step, in which you can select the same configurations as in your first email: email text, timing, and more.

There are slight changes to how the timing works. Instead of “immediately”, you can choose between a delay measured in days or business days. Additionally, you can choose your time and time zone.

If a candidate responds to your email while the follow up is scheduled, Juicebox will automatically stop sending any follow ups.

Congrats! If you have made it this far, you have successfully created your first sequence. Click “Save Changes” to save your progress.

Next, explore adding profiles to your sequence.

Tip: Changing your Connected Email Address

To change your connected email address, select the Integrations Marketplace tab on the left-hand side menu. Then, you will be able to review which platform you have currently connected your email to, as well as disconnect or re-connect your emails.

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On this page

Sequences
Introduction
Sequences Overview
Creating a Sequence
Configure your Sequence
Email Personalization
LinkedIn Steps
Multi-Step Sequences
Tip: Changing your Connected Email Address